CubicICE Completes Digital Transformation Of PROJECTS IQ

May 2010

With a range of experience in digital marketing, CubicICE has successfully transitioned PROJECTS IQ from an offline mining projects information service to an online mining-based intelligence powerhouse.

PROJECTS IQ offers customers information on African mining projects, from grassroots through to completion. To improve the management and efficacy of this service, CubicICE upgraded the company’s offline database to a web-based system that delivers superior functionality.

After conducting an in-depth analysis of PROJECTS IQ’s business processes and procedures, CubicICE created a strategy for the company and outlined its various stages. The first phase of the project involved the development of a digital platform and the branding of this new online service as MINING IQ. The second phase will incorporate expansion techniques and enhancement of the online services offered.

The birth of MINING IQ has successfully streamlined the company’s business processes, while expanding the service’s value and facilitating global expansion. Additional benefits include real-time reporting, simplified end-user accessibility and 24/7 availability of information.

PROJECTS IQ is highly impressed with the smooth transformation of its operations, which was achieved within just six months. By applying its extensive knowledge of the digital business sphere, CubicICE has positioned MINING IQ as a leading source of up-to-date mining intelligence.

Click here to visit www.projectsiq.co.za