CubicICE Joins Forces With Target Marketing To Host Successful Online Strategies Conference

September 2008

Recognising the need for companies to seriously reconsider their approach to the Internet and the role of online marketing in the overall marketing mix, CubicICE – together with American company, Target Marketing – developed and hosted a conference offering clients much-needed insight into online marketing and measurement.

Held on 5 September 2008 at The Campus in Bryanston, the Successful Online Strategies (SOS) Conference saw world-renowned expert on web analysis and Internet marketing, Jim Sterne share his expertise and knowledge on these two simple, yet powerful marketing tools. Guest speakers from South Africa’s leading Internet companies further challenged traditional beliefs relating to the marketing of companies through these influential new mediums.

The SOS conference was divided into six interactive sessions, namely measuring online success through web analytics; lead generation, keyword targeting and the roles of pay per click (PPC) and search engine optimisation (SEO); an online marketing mix that includes display advertising, online PR/blogging and e-mail marketing; mobile marketing; targeting South Africans online; and lastly, global marketing trends.

Supporting today’s online revolution, CubicICE’s motivation for hosting this conference was to help clients identify and understand the current online marketing and measurement methods necessary for successful business growth.