CubicICE Negotiates Swooji Launch In South Africa

December 2009

CubicICE has successfully negotiated an exclusive agreement that will see Swooji advertising services launched in South Africa before any other country, as part of Swooji’s beta phase testing of its online advertising platform. It is anticipated that Swooji will be launched in the South African market on a limited basis in the third quarter of 2010.

The decision to launch first in South Africa was a natural one, as this country presents an ideal market for testing an online service of this nature, before expanding globally. CubicICE’s thorough understanding of the local market, together with a suitable market size, audience reach and accessibility of local online publishers, has allowed it to successfully ensure that South Africa is the first market to experience the benefits of Swooji.

Completely unique, Swooji is an online advertising platform designed to add value to both online publishers and advertisers. By partnering with Swooji, local publishers will be able to add a new pay per click (PPC) advertising model to their websites, with no impact on current advertising or website real estate. Some of the key Swooji benefits identified by CubicICE in the early stages of negotiations included the PPC model, the simplicity with which online publishers can incorporate this advertising model, the prime exposure created for advertisers on websites and the fact that online publishers will be in full control of important factors, such as PPC pricing, advertisers and revenue generation.

The targeting capabilities within Swooji allow for day of week targeting and targeting of web visitors by country. It is anticipated that as awareness of Swooji increases, online publishers will find an advertising market for their international traffic as well, thereby increasing revenue potential. Furthermore, Swooji plans to roll out an online advertiser platform that will allow advertisers to sign up directly with Swooji and create campaigns targeting multiple online advertisers, based on the pricing and advertising conditions established by the online publishers.

“We are impressed with the anti-click fraud technology incorporated into the Swooji platform and the fact that advertising is based on visitor sessions, rather than page impressions,” says CubicICE Director, Steve Liversedge. Swooji makes it easy for website visitors to navigate through publishers’ websites without losing contact with the advertising displays. This unique feature allows the advertisers to stay in visual contact with the web visitor, even if the visitor clicks on multiple pages within a publisher’s website.

“We believe publishers and web visitors will enjoy the added functionality that Swooji brings to the web surfing experience. Web visitors will have the ability to click back and forth from one advert to the next and then back to a publisher’s website with no page reloading required,” explains Liversedge.

For further information on the Swooji advertising service, contact Steve Liversedge or CubicICE Managing Director, Megan Stark.