CubicICE Opens Up Online Opportunities For 3S Media

March 2010

As 3S Media’s digital strategy consultant company, CubicICE has assisted in creating an effective online presence for the company’s publications.

One of the largest business-to-business publishing houses in southern Africa, 3S Media’s mission is to share information and opportunities across various platforms, offering businesses and professionals the leading edge to grow and develop their companies and industries.

CubicICE has played a leading roll in facilitating the publishing company’s successful expansion into online media through intensive target market and content value assessments, strategic guidance, web platform development, marketing, implementation and traffic generation.

Building on the company’s Inside Mining publication experience on a digital level constituted the first part of the contract. The vision of creating a global mining platform offering daily mining news from around the world, a mining information hub of company and product listings, a resourceful knowledge centre, mining blogs and career opportunity listings has been realised in www.miningne.ws/.

In just five months, www.miningne.ws/ has grown into a powerful global mining news aggregator with impressive market penetration and high retention rates. Sourcing hundreds of local and international mining stories every day, the website allows users to sort articles by different categories and offers social media applications.

Utilising open source as a development platform, this has provided the ideal foundation for future 3S Media endeavours. In fact, it has already proven its outstanding value as a functional model by enabling the online roll out of another one of the company’s publications, SA Conference, in just two short months.

All of these developments have lead to 3S Media experiencing significant growth in the southern African, North American and Australian markets, respectively. Through its extensive digital expertise, CubicICE has successfully expanded 3S Media’s capabilities within a short period of time, adding an online dimension to the company’s repertoire.

Click here to visit www.miningne.ws/

Click here to visit www.saconference.co.za