CubicICE provides clients
with a complete e-mail marketing/ campaign management
service.
Through effective
and measurable e-mail communication,
clients are able to systematically strengthen their
engagement with stakeholders
in a cost-effective and meaningful manner.
“Competing for e-mail inbox attention requires skills not
readily available. ECT compliance, avoiding ISP
blacklisting, list management and measurement are critical
for long-term success.”
E-mail marketing campaigns
form an important part of business communication and need to
be executed by a professional company with the expertise to
manage the complete e-mail communication process on your
behalf.
CubicICE’s expertise include:
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E-mail campaign
and newsletter design |
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Article and
copy generation, including translations |
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Contact list management and
ECT Act compliance
(subscribe/unsubscribe management) |
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List segmentation
and e-mail
personalisation |
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Communication testing in various e-mail programs,
including webmail such as Hotmail, Yahoo and Gmail |
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E-mail tracking and analysis, including send rate, delivery rate,
open rate, bounce rate and e-mail link clicking |
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Advanced reporting
with graphs
on all communications |
“If you are serious about communicating with customers
and
stakeholders, you need to be serious about e-mail
communication management. Work with professionals and
you’ll
see the difference it makes.”
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SERVICES OFFERED
Web
strategies
More info
Web
measurability
More info
Conversion tracking and
ROI assessment
E-mail
management
More info
Search engine
marketing
(PPC and AdSense)
More info
Search engine
optimisation,
including link building
Mobile
advertising
Online
media planning and buying
(display advertising, e.g. banners)
Social media marketing
Online
reputation
management
Online
PR/blogging strategy
“Steve Liversedge’s enthusiasm for marketing
and metrics combine to
provide a very
rare talent
for amplifying any company’s return on investment.
Steve
is a world-class analyst and
an asset to any firm that
might engage his services.”
Jim Sterne, Chairman,
Web Analytics Association 2008 |
