Marketing, Advertising And Public
Relations
Public relations
Events and launches
Outsource your marketing and advertising requirements
CubicICE has a proven ability
to generate hard-hitting and cost-effective marketing and
communication campaigns that cut through the noise. Our
success is based on a fundamental understanding of the
importance of strategy, creativity, the right media mix and
effective implementation and management.
“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”
Leo Burnett, pioneer American advertising executive
Through a consultative meeting with clients we come to
understand their offering/products, as well as the target
market of their campaigns. We then engage in a series of
brainstorming sessions where the entire creative team is
involved in conceptualising exceptional creative ideas, as
well as a marketing plan or supporting material. In order to
achieve each campaign’s potential, we ensure our concepts
are workable and in line with objectives by continuously
testing our ideas.
Our experience and skills lie in:
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Print advertising |
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Radio advertising |
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Outdoor advertising |
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E-mail advertising |
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Banner advertising |
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Creative executions |
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Media relations |
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Media planning and buying
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Public relations (PR) is the management – through
communication – of the perceptions and strategic
relationships between a company and its internal and
external stakeholders.
“Managing your online reputation has
become a critical part of public relations.”
In the overall marketing mix, PR has proven to be enormously
powerful and cost-effective. It affords the credibility of
indirect third-party endorsements of a company or product
and is an influential tool in building a positive reputation
for any company or brand.
CubicICE has a dynamic team of qualified copywriters and
client relationship executives who drives the PR process,
whether it is online or offline, so that all communication
campaigns are successfully implemented and delivered.
CubicICE’s PR and communication services include:
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Developing strategic media plans |
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Reputation management of brands, corporates and individuals |
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Writing and editing of press releases, company profiles, case studies and technical papers |
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Press conferences, announcements and launches |
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Internal communication strategies |
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Stakeholder engagement |
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Influencer engagement |
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Media relations |
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Media training |
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Social marketing |
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Multiplatform communications |
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Monitoring of all published material |
We have a winning reputation for crafting well-written,
relevant news releases and technical articles. Combined with
our outstanding relationship with the press, our ability to
steer a winning communication campaign on your behalf is
second to none.
Our expertise in the digital environment ensures we
understand the ways in which you need to electronically
distribute information to your customers, channel partners
and key stakeholders. This knowledge allows us to plan and
implement the most effective electronic corporate
communication strategies for your organisation.
Corporate events and launch management
CubicICE’s team of experienced event organisers will not
only source the venue, but will come up with the right theme
to create a successful and memorable event. We will
co-ordinate everything, from managing invitations and RSVPs,
catering, MCs and motivational speakers, to flowers, AV
equipment and corporate handouts.
"At CubicICE, we understand the importance
of event success – no event is too big or too small!”
CubicICE organises advanced training seminars and is able to
cater to anything from training for hundreds of delegates
over a number of days, to small intimate retention
programmes for a handful of people.
CubicICE is skilled in:
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Launches |
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Seminars |
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Conferences |
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Exhibitions |
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Open days |
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Road shows |
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Year-end functions |
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Team development events |
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