|
 Achieving online success requires
a skill that goes beyond
web
development and hosting.
Over 90% of websites fail due to ineffective
planning in
key areas, such as findability,
usability, persuasion
architecture and
conversion planning and assessment.
At CubicICE we are intensely passionate about
website
strategies and have an in-depth
understanding of how to plan
and manage
activities central to achieving defined
objectives.
The primary digital strategy planning factors are:
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Market and audience research
(Internet usage) |
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Competitor research
(threats, challenges and opportunities) |
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Findability
(cost-effective traffic generation)
- Search engines
(content drives decision-making)
- Direct traffic
(plan the visitor journey to conversion)
- Linking strategy
(plan the conversion process)
- Social media
- SEO optimisation
- Paid for traffic
(banners, AdWords, PPC, online PR)
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Usability (navigation planning is paramount)
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Content value
(content drives decision-making)
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Web architecture
(plan the visitor journey to conversion)
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Persuasion architecture
(effective copy and calls to action)
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Site and page defection
(visitor click path assessment)
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Web conversion
(plan the conversion process)
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Measurability
(marketing, e-mail and website; performance measurement) |
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Actionable intelligence
(extracting actionable intelligence is paramount to systematic improvement) |
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Website retention
(sales cycle, value generation, etc.) |
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Sustainability
(growing your website as an effective business tool) |
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SERVICES OFFERED
Web
strategies
More info
Web
measurability
More info
Conversion tracking and
ROI assessment
E-mail
management
More info
Search engine
marketing
(PPC and AdSense)
More info
Search engine
optimisation,
including link building
Mobile
advertising
Online
media planning and buying
(display advertising, e.g. banners)
Social media marketing
Online
reputation
management
Online
PR/blogging strategy
“Steve Liversedge’s enthusiasm for marketing
and metrics combine to
provide a very
rare talent
for amplifying any company’s return on investment.
Steve
is a world-class analyst and
an asset to any firm that
might engage his services.”
Jim Sterne, Chairman,
Web Analytics Association 2008 |
